Passion + Practicality: A Recipe For Business Success
If you’ve ever uttered the phrase, “I love what I do, but I’m exhausted,” this article is for you. I’ve been there. I feel your pain! But I want you to know that you can get past this. This doesn’t have to be the way you exist in your business forever. In...
read moreStructure vs Flexibility: Finding Your Best Mix
Whenever I am around people who have never been their own boss or run their own business I often get comments like, “It must be great to be your own boss and do whatever you want to do whenever you want to do it,” or “I’d love to work in my pajamas all...
read moreIs “Yes I Can” Hurting You?
Have you ever felt the pressure that success can bring?I’ve been extremely fortunate in experiencing some significant growth spurts in my business over the time I have been operating Vegan Mainstream. But it’s funny how a little bit (or a lot!) of pressure...
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How To Recover From “One Of Those Days”
Has the doubt monster started to follow you around and is forcing you to question yourself, your business and the decisions you are making?
read moreAre You On Call 24/7? Why You Should Be Concerned If Your Answer Is Yes
Passionate, driven small business owners are what makes the vegan business world go round. But a common mistake I often see hard-working entrepreneurs making is thinking that they have to be all things to their customers. Is this you? If a customer needs...
read moreDreaming The Dream Of A Vegan Business: How Big Do You Really Want To Be?
Picture this: You have a huge office, a full staff, a manufacturing plant, or your own commercial kitchen. It’s been your dream ever since you started your vegan business, and you’re giving it all you’ve got. But reality check!! You’re not quite there...
read moreLining Things Up: How To Align Your Ethics With Your 9-5
Becoming an ethical vegan is a learning process filled with passion and a desire to change the status quo. So it’s fairly common to see a person who is changing their diet then change the clothes they wear, and maybe the personal care and household...
read more4 Pillars Of A Power Skill Set
In my last article, I talked about four different skills – discipline, focus, organization and execution – that are critical for any vegan business owner to hone. Today, let’s go through each one, examining why they are each so important.
read moreHoning 4 Skills That Can Make Or Break Your Vegan Business
Common pitfalls that thwart many business owners, and drown many businesses, are things that many people never think of. Why? Because they're based on some simple skills that may be overlooked exactly because they're so basic. This package of four skills...
read moreFalling In Love With Your Vegan Business…All Over Again
I’m a big fan of days that celebrate love and happiness. I know some have mixed feelings about days like Valentine’s, but the core message always rubs me the right way! There’s nothing like having a day to celebrate love, and that doesn’t just have to be...
read moreStep-by-Step: How to design a marketing strategy that’s right for your biz
In the wonderful world of marketing today there are so many different ways you can market your business, and a plethora of tools that you can use to help you. It’s a varied and exciting scene out there, but to the marketing newbie there’s no doubt that all...
read moreJuicing Your Content: Getting the Most From Your Content Marketing Efforts
In our content-hungry world that spans multiple social media platforms (and the constant need to communicate on- and off-line), it is imperative that you, as a small business owner or manager, have a content-marketing strategy that takes full advantage of...
read moreEmail Marketing — 4 tips for doing it right
Let me ask you a couple of simple but important questions: how are you using email marketing in your business, and how effective have your email marketing efforts been? If your answers are anywhere near “no” and “not very”, you need to read this article!...
read moreHow Content Marketing Can Change Your Biz
Content marketing is all around us. Big businesses spend a lot of time and effort developing content marketing strategies, and there’s good reason: it works. But even if you’re a small business with a tight budget, you can participate and even excel in...
read moreIs Your Website REALLY Working For Your Business?
When was the last time you updated your website? If you haven’t really thought about or done much to it in the last couple of years, I have some bad news: it’s probably time to start thinking about a fresh look. I know, some of you may be groaning...
read moreThe World of Webinars — How to use them to your marketing advantage
For a vegan business owner (ok, for any business owner), there are few things you can do that are as impactful over the long term as nurturing your community. When you do a good job of nurturing, you build a loyal following who will support you in your...
read more4 Unexpected Ways Social Media Can Help Your Business Grow
These days everyone is on social media. Very few businesses set up shop without also setting up an online presence using at least one social media platform. But does that necessarily mean this invaluable tool is being used by most business owners to its...
read moreFinding Your Peeps: Understanding Personas and Target Markets
We all just wanna be loved, right? Or “Liked” at least! But with the race to get more likes, followers and subscribers, it’s easy to lose touch with the fact that in order to grow your business you need to be spending your time talking to people who have a...
read moreThe Trusty Toolbox: Helpers to Bring Your Team Together
It’s no secret that the right tools can be of tremendous help in running a business efficiently, and here I want to highlight a few of the tools I use regularly around hiring and communicating with my team. Project Management: Asana is the project...
read moreStep By Step: Walking Through the Process of Hiring
You’ve done all your groundwork, and you’re ready to take the plunge. As you prepare to dive into the hiring process, I wanted to share the hiring flow that I have found to be most successful in small business. Successful Screening Let’s start by talking...
read moreBudgeting to Hire: Are You Ready?
So, you think you’re ready to hire someone to help you in your business. You’ve done some schedule and project planning, as suggested in this article, but there’s another important question to ask yourself before you write that job description and make the...
read moreFinding Your Beat — Rocking Your Changing Role As Team Leader
When you start building a team, it isn’t only your new hire(s) who will experience a learning curve -- you will too! For a smooth transition from solopreneur to team leader it’s critical that you understand the changes you will need to make in how you are...
read moreA Gradual Grow: Building Your Team From The Ground Up
In a business, your team should be the wind that buoys you up. They can help you soar, or rest when you need to, reducing your load. They can also help you reach new levels because having another trusted perspective in the inner circle of your business can...
read moreAre You Hiring the RIGHT People For Your Business?
Building a strong team requires taking the time to find the RIGHT people. This means team members who not only have the skills you require, but who also fit with your business culture. If you are a solopreneur, this is even more important since your team...
read moreStarting Small – How to Hire the Help you Actually Need
We all dream of success and growth for our businesses, but not many of us realize (in the beginning) that success can be just as painful as failure if your business isn’t ready for it. When the orders start flooding in, what will you need to do to prepare...
read moreHiring Help? 3 Questions To Help You Decide if You’re Ready and 3 Steps To Take When You Make the Move
As a solopreneur or small business owner it can be a struggle to get everything on your list done in a day. It might be tempting to think, “if I just hired someone, things would be easier”. But before you take that step, it’s important to think carefully...
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