As you approach the mid-year mark for the year, it's a good time to do a quick assessment of your financials. I want to encourage you to resist the temptation to wait until tax season to file those receipts, download your payment transactions and review your banks statements. If you act now, you might be surprised to find items that can increase your net income this year.
This week I want to talk about some of the differences between good goals and bad goals. I have mentioned "Smart Goals" in the past, and they are really the standard out there as far as goal setting, and I'm not here to challenge that because I really do think it's a great approach. But what I want to do now is dig a little bit deeper. I want to talk about some of the pitfalls to avoid - things that can make the goals that you set for your business difficult to implement.
So you've figured out whether you want to follow the Newbie, Average or Advanced planning process. What you need to do now is ground yourself so you can start to put the actual goals on paper, and to do this I find it's good to think of your goals in buckets. The four buckets I like to use are: Growth, Profit, Customer and Community. Obviously, you can make your buckets whatever you'd like, but for the process of brainstorming I recommend you come up with four.
For the past several weeks we have been talking about goals: Why Goal-Setting Matters for Veg Professionals, The Impact Goal-Setting Can Have On Your Veg Business, and Thinking About Your Goal Setting Process. In other words, we've been looking at the whys of goal setting - the big picture. This week we want to get into the HOW. These are the nitty gritty details that will take you step-by-step through the process of Getting It Done, and today, we're starting with the planning process of goal setting.
A lot of times when people think about setting goals, they think about the goal itself. That is an important process, and it is in fact the first step in goal-setting. But don't make the mistake of thinking it's the whole process because it's really an exercise in brainstorming. It's an exercise where you sit down and start to think: what could you do? What would you like to achieve? Where would you like to be 6 months from now, 12 months from now, and so on? But that is really just the first stage. I have identified six important steps that make up the complete goal setting process, and I will speak to each of these steps below. If you're missing one or more of these steps in your process, you might want to think about adding them, and here's why: